Products & Services
Unique offers a wide variety of marketing solutions for our customers. Small format, large format, and wide format printing services are available to bring your marketing campaigns to life. Unique provides both traditional offset printing services as well as low volume digital print popular among many of our small business partners. Products include:
Unique offers print marketing products for various industries in Colorado. Banners, brochures, business cards, magnets, posters and postcards are among the most popular. The simple fact is that if you need it printed, Unique is your solution.
We are a full-service direct marketing provider and a one-stop-shop for all of your printed marketing needs. Our services include graphic design, printing, mailing list acquisition, web development, mailing services, and online follow-up and advertising programs. We help companies of all sizes expand through the use of our services and direct mail marketing techniques.
We are flexible, affordable, and focused on your success! Our services include:
Creating Value Through Meaningful Graphic Design
Transforming your message into something that visually resonates with your audience is no small task. That is where Unique steps in. We work every day with both individuals and corporate organizations to conceive, design, develop, market, and bring our customers’ concepts to life. We’ve created everything from simple brochures to very complex, and wildly creative presentations. Exceptional design isn’t just about making things look pretty. It’s about creating value by making your design more meaningful, relevant, and engaging.
Printing – Small, Large, and Wide Formats
No matter what type of print project you have, Unique has you covered. Our full service local print shop provides flexible, affordable options with convenience and quality as the backbone to our services. Our eco-friendly print services includes small format options, like stationery, postcards, flyers, and business cards, to large and wide format options for posters, signage, clings and billboards.
Quick black and white or color print projects are another specialty for Unique. Our modern digital printers can create beautiful postcards, booklets, catalogs, invitations, envelopes, business cards, banners, and so much more on a number of different paper substrates. Our quick turn times and flexible short-run options give you affordable print solutions for any marketing campaign.
Traditional Offset Printing
Do you have high volume print needs? Unique has its roots in traditional offset print solutions to provide bulk printing services at affordable pricing. Internal forms, large mass mailings, repeating collateral, and large distributions benefit from conventional print solutions.
Visit and bookmark our dedicated Promotional Products ordering portal:
From the fun to the traditional promotional product, you can easily search for some of the hottest items on the market using our dedicated Promotional Products portal. Our portal is available for ordering 24 hours a day – 7 days a week. Quickly search our vast database of physical products to:
- Improve traffic at trade shows
- Motivate staff
- Thank a customer
- Increase safety awareness
When you find what you are looking for, please contact us so we can discuss your needs in greater detail. You may also use the Promotional Product Portal’s shopping cart to submit your order. Our secure check out makes it safe, easy and convenient. If you are just browsing, click on our ‘request for more information’ option on the product page within the portal, and we’ll get back to you.
Direct Mail Services
Unique assists clients with a wide range of direct mail programs and can help you produce yours from creative development to post-campaign analysis. Whether you are interested in developing a single piece or an integrated direct marketing campaign, our experts have a proven track record for getting our clients’ messages to the right customers at the right time – with better results.
Unique helps you expedite your campaign efficiently by offering integrated solutions. These solutions range from database management and mailing list processing to printing and mailing. Unique ensures that each and every direct mail project is completed in a timely, cost-efficient manner to quality standards that lead the industry. Our proprietary strategies speed delivery, reduce waste, and lower printing, mailing, and postage costs for our customers.
Additional services include:
Not only does Unique design and execute on your direct marketing campaigns, we can even serve as your mail house for bulk mailing needs. Rely on Unique to print, collation, envelope stuff, sealing, postage and deliver to the USPS. We send out postcards, letters, invoices, bills, parking tickets…if you want to mail it, we can make it happen. We create mailers using your own customer lists as well as EDDM (Every Door Direct Mailing), zip code targeting, new mover marketing lists, and other custom business lists. See our mailing list acquisition section for details.
Mailing List Acquisition
The key to a successful marketing campaign is determining your target audience!
Even a beautifully designed marketing piece sent to the wrong target audience, will likely fail. Why waste money mailing to recipients that are not good leads? One of the most valuable services we provide at Unique is the development of mailing lists that effectively reach your target market. Over 20 years ago, we began working with companies and individuals to increase the effectiveness of their marketing by improving their mailing lists. Besides improving the probability that the marketing is successful, narrowing down the list also keeps your costs down. We realize that if our customers are successful, we will be successful too. How do we accomplish this? We do it by asking our customers the right questions. Below, you’ll find the wide breadth of our mailing list capabilities.
Personal/Company Mailing Lists
We are happy to maintain your mailing list for you. Send us a file, and we’ll keep it secure for your future mailing needs. Let us know when to add or remove contacts from the list and we’ll take care of it for you. We can also check to see if any of your contacts have moved by processing the list with our National Change of Database (NCOA) software.
Geographic Mailing Lists
We can create lists for any geographic area in the United States. Pick a county, city, zip code, street grid, subdivision, or ask for a radius search. We’ll create that list. We can also narrow down the list in several different ways including but not limited to home value, home size, how long the owner has been in the home, whether it is owner occupied or not, number of bedrooms, or the size of the lot. Do you want to reach the renters of residential properties? We can do that too. Contact us for more information about all the available filters we can apply to narrow down your list.
Using apartment lists is an incredible opportunity to reach potential first-time homeowners. We can identify the apartment complexes that have higher-end rental units. Sending one of our “Why Rent?” postcards to high-end apartment complexes is one of the best ways to find potential buyers!
We have a large variety of mortgage-related lists as well. Some target markets include homeowners that are late on their payments, homeowners with ARM loans, reverse mortgage prospects, lender specific leads, specific interest rates, and more.
If you need to obtain a very specific “people” list, Unique can help. Some examples include families with 2 or more children in the home, people with certain hobbies, people with certain income levels or assets, divorced men or women with children, people of a certain age or people that own a specific car. There are endless possibilities here. Let us know what you’re looking for and we’ll get the list started.
List Enhancement Services
- Address verification, CASS certification, NCOA (change of address)
- Duplicate removal
- Phone append
- Fixing problem lists
- Data entry
Targeted and Variable Data Campaigns
Targeting the right person for your marketing campaign is critical to the success of any well-designed program. Unique offers a number of ways to help identify targeted lists of prospects to help grow your business. We even have the ability to create highly customized pieces that speak directly to the needs of your customer through variable data integrations. Variable data integrations allow for personalization of a mail piece, including names, makes of vehicles, specific neighborhood traits, type of business, and many other data components to help increase conversion and effectiveness of your direct response campaign. Just ask us how!
Online Marketing Solutions for Mail
Our DirectMail2.0 program offers all of our customers an opportunity to target people online who are also receiving their mailers. This advanced service follows your mailing list with advertising on Google and social media to continue to stimulate website visits and conversions. Our program also offers additional tracking to easily measure return on investment for your marketing campaign. The solution can include:
- Social Match
- Mail Tracking
- Informed Delivery®
- Call/Text Tracking
- Social Media Follow-up
- Online Follow-up
- Youtube Ads
- Discovery Ads
- Google Geotargeting
- Social Media Geotargeting
Contact Unique today for a demonstration of this powerful program and learn how you can out your next direct response marketing campaign on hyper-drive!
Bindery and Fulfillment
Whether it’s UV coating, laminating, saddle-stitching, or shipping your package, Unique’s bindery and fulfillment services add the finishing touch to your printed project.
Coil and Wire Binding, Collating, Die-Cutting, Folding, Index Tabbing, Ink-Jetting, Inserting, Intelligent Matching, Laminating, Perfect Binding, Perforating, Saddle-Stitching, Scoring, Tabbing, Trimming, and UV Coating
Kitting, Packaging, Shipping, and Shrink-Wrapping
Newsletters are a great product for staying in touch with your past clients or your farm area!
We offer a National Version as well as a Colorado Version and both are highly regarded. The content is fresh and relevant and each newsletter incorporates a nice mix of informative real estate articles along with some light and fun content to keep the reader engaged. Our newsletters are printed with full color on both sides on an 11″ x 17″ glossy paper and folded twice to letter size. We can mail them for you as well!
Sign up to be on an automatic schedule (Monthly, Bimonthly or Quarterly), or choose to place an order on an occasional basis. We can tailor your marketing plan to suit your needs.
Unique has been serving Denver metro, the front range and all of Colorado for almost 40 years.
Contact us to discuss your upcoming marketing campaign and discover how the print and direct marketing industries can expand your reach and create positive return on your efforts!